Branding - Moonflower Farms

Recent USDA studies have shown that microgreens' nutrient content is concentrated, which means that they contain 40% higher vitamin, mineral, and antioxidant levels than the same quantity of mature greens. So eating just a handful of microgreens can give the nutrition of a full salad!

Since microgreens are getting more popular, Moonflower Farms created a microgreen growing kit and hired me to make the packaging design for it. It was a brand new product entering the market and the timeframe they gave me to get it done was 4 days. 

I was so grateful to be involved in a project that will improve the health of its consumers.

https://www.moonflowerfarms.com/

Service

Client

Branding and Packaging Design.

Federico Marques - Moonflower Farms.

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Option A - Minimalist & Delicate

This design is what people expect to see in a farmers market, a simple, fresh, and light design. Watercolor illustrations and cursive writing were key to achieve the desired look.

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Sleeves

A sleeve was needed to secure the lid and tray. Since it was going to cover the middle of the design I decided to make it part of it. Once the sleeve was removed a new illustration or part of the picture was uncovered.

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Surprise Factor

Small details that make the difference.

Option B - Bold

The client liked the label I did for One Bite and asked for a design inspired by it.

That is why this option has a black background, images, and bold colors.  

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More than a label

To reduce waste and add value to a label that people usually throw away, I decided to include recipes for people to keep, while showing different ways

microgreens can be applied to meals.

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Moonflower Farms