Branding - Moonflower Farms
Recent USDA studies have shown that microgreens' nutrient content is concentrated, which means that they contain 40% higher vitamin, mineral, and antioxidant levels than the same quantity of mature greens. So eating just a handful of microgreens can give the nutrition of a full salad!
Since microgreens are getting more popular, Moonflower Farms created a microgreen growing kit and hired me to make the packaging design for it. It was a brand new product entering the market and the timeframe they gave me to get it done was 4 days.
I was so grateful to be involved in a project that will improve the health of its consumers.
Branding and Packaging Design.
Federico Marques - Moonflower Farms.
Option A - Minimalist & Delicate
This design is what people expect to see in a farmers market, a simple, fresh, and light design. Watercolor illustrations and cursive writing were key to achieve the desired look.
A sleeve was needed to secure the lid and tray. Since it was going to cover the middle of the design I decided to make it part of it. Once the sleeve was removed a new illustration or part of the picture was uncovered.
Small details that make the difference.
Option B - Bold
The client liked the label I did for One Bite and asked for a design inspired by it.
That is why this option has a black background, images, and bold colors.
More than a label
To reduce waste and add value to a label that people usually throw away, I decided to include recipes for people to keep, while showing different ways
microgreens can be applied to meals.