Home Girl - Pandemic Social Project
During quarantine, I started feeling helpless "believing" I wasn't able to help better the situation. I thought only doctors and nurses could do so, until I realized that as a designer, I had the responsibility to help in a creative way, so I did.
The Pandemic changed life drastically for everyone, including kids. This is why I created the Home Girl Dolls to help parents teach their kids the importance of staying at home and wearing a mask outside when needed.
To help the most affected, portion of each purchase was donated to the Pounds of Love Foundation which is dedicated to sending food to people in need in Venezuela every week (one of the countries most affected by the Pandemic).
Idea Generation, Research, Branding, Graphic Design, Packaging, Established relationships with manufacturers in China, Managed a small team of seamstresses that made the cotton face masks, Customer Service, and Shipping.
Two matching cotton face masks
Everything is easier with a friend
Girls learned how to take care of themselves and understood the importance of following the rules by having the responsibility of keeping their doll safe.
Since we were in quarantine and couldn't leave our houses, it made sense for the doll to come inside her house. Her house came with rules, rules that had to be followed to stay healthy and safe.This doll helped little girls get through those hard times by
showing how fun it was to stay at home!
The website was made with special detail. Every icon, animation, color choice, and picture had to follow the design language created for Home Girl.
A beautiful minimal design for a very especial project.
Flyer = House Section View
Behind the scenes
Contacting Influencers, managing orders, making donations, shipping, customer service, maintaining inventory, and even learning how to sew to help
the seamstresses with high volume.